Yfosu Enterprise Ecommerce Website:
UX Case Study


UX/UI Decisions
To ensure an optimal user experience, I made strategic UI/UX decisions:
Homepage Layout: I structured the homepage to prominently display featured products with clear and enticing CTAs, guiding users towards conversion.
Enhanced Product Filtering: I implemented detailed filtering options allowing users to sort products by price, lamp type, color, and customer ratings, addressing specific user needs identified during research.
Checkout Process: I simplified the checkout flow, clearly marking each step with progress indicators, reducing user anxiety and abandonment rates.
Accessibility & Performance
I prioritized accessibility and performance by:
Designing to WCAG 2.1 AA standards, ensuring the website was accessible to a broad audience.
Optimizing images and leveraging caching strategies to significantly enhance loading speeds and improve the overall browsing experience.
Usability Testing & Iteration
Throughout development, I conducted iterative usability testing sessions with actual users, which allowed me to:
Gather direct feedback on prototype navigation and checkout clarity.
Refine and enhance usability based on real-world user interactions.
Testing results consistently showed increased user satisfaction, particularly with improved clarity in product exploration and streamlined checkout procedures.
Results & Outcomes
Post-launch analysis revealed significant improvements:
Notable increases in website traffic, user engagement, and online sales.
Reduction in cart abandonment rates, reflecting improved checkout process efficiency.
Positive customer feedback regarding usability, product clarity, and overall satisfaction.
Conclusion & Reflection
Through UX research, targeted user-centered design, and iterative testing, I successfully developed a robust ecommerce platform for Yfosu Enterprise. This project highlighted the value of deeply understanding user needs and continuously refining the design based on real user feedback. Moving forward, I aim to implement even more detailed user research and iterative prototyping early in the design process to further enhance user experiences.
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